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Insights · budget decision

PSG ended.
Check EDGE first.

Enterprise Singapore replaced PSG, EDG and MRA with the EDGE grant on 30 September 2026. If an agency quotes you a grant-funded SEO or digital marketing package, here is what to verify before you sign.

01 · What changed

PSG is closed.
EDGE is open.

Enterprise Singapore states that PSG, EDG and MRA ceased on 29 September 2026. New applications use EDGE from 30 September; earlier submissions and ongoing projects continue to be processed.

For a new project, an old PSG badge is a starting point for checking records, not confirmation that today's quotation qualifies. Ask for the current activity and solution details.

Source: Enterprise Singapore EDGE overview, checked 18 October 2026.

02 · The digital marketing activity

Software first.
Read the scope.

The Digital Marketing activity states up to 50% support for SMEs, capped at S$5,000, and up to 30% for non-SMEs, capped at S$3,000. The activity-cost ceiling is S$10,000.

Its supported-cost section lists software for up to 12 months; GST and maintenance are excluded. Its package-building instructions also mention professional-service components. Those details do not establish that any standalone SEO retainer qualifies: the specific pre-approved solution package must match the quotation.

Source: the official activity page, checked 18 October 2026. Check its current vendor, project and application conditions.

03 · Vendor and application rules

Your business
makes the application.

Enterprise Singapore's EDGE FAQ says activity-specific criteria apply. Work started, or a supplier payment or deposit made, before application submission makes an application retrospective and unsupported. Claims follow completed deliverables and full payment.

The Digital Marketing activity requires the applicant company to apply; third parties cannot apply or manage the grant on its behalf. Its published processing estimate is not a promise of approval.

Sources: official EDGE FAQ and Digital Marketing activity, checked 18 October 2026.

04 · What to check before signing

Your quotation
worksheet.

Ask each shortlisted provider to answer the same questions in writing. A clear response helps you compare the work and your responsibilities:

  1. Exact offer: What is the solution name, current listing and package reference? Does every quoted item belong to that package?
  2. Delivery: Who edits your website, supplies business facts and checks the live result? A dashboard and implementation are different deliverables.
  3. Cost lines: Which items are software, setup, content, management, tax or renewal? Ask the provider to identify the proposed qualifying portion.
  4. Cash flow: What must your business pay, and when? Compare the full invoice as well as any conditional reimbursement.
  5. Ownership: Who controls your domain, website, analytics and published content? What access remains when the engagement ends?
  6. Measurement: Which buyer questions, market and Google searches matter? Separate citations, clicks and confirmed enquiries.
  7. Continuation: What stops or renews after the initial period? Ask what an ordinary renewal invoice would contain.
  8. Proof: What completion records will you receive? Ask for examples of the proposed report, live-change record and handover.
05 · Funded package vs direct quote

Compare both
before deciding.

Write a short brief before comparing a funded package with a direct agency quote. Name your main service, market, existing website and the customer decision you want to influence. Give both providers that same brief.

Then compare what each actually delivers. Does it include changing existing pages, creating useful content, resolving technical issues or checking AI answers? Identify work your staff must still do. A lower net price is not useful if the package leaves the main task uncovered; a broader direct quote is not automatically better either.

Compare the complete engagement, the implementation responsibility and the recurring commitments. Ask for clarification wherever the two offers use different units, such as licences, pages, hours or monthly work items.

Tendou's published pricing and scope · Agency comparison guide

06 · Why this guide exists

Follow the source.
Check the date.

A recommendation, a directory listing and an application decision are different evidence. An AI answer can be a useful lead, but follow its sources and check their dates before relying on a funding claim.

This guide does not verify government-funding eligibility for a Tendou offer or another provider's quotation. Tendou's published cost page describes its service scope; assess any proposed grant support separately against the official activity and solution records.

Limits

What this guide
does not cover.

Government information checked 18 October 2026. Activity rules and vendor listings can change. Use the linked official pages for the current conditions, and ask Enterprise Singapore about an uncertain application before committing.

Published 18 October 2026. Written by Brayden Tan, Tendou. This is a buyer comparison guide, not a funding approval or an application service.

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