Rebuild the site.
Keep the traffic.

Export every address on the current site and the last three to twelve months of Search Console data by page. Mark the pages that earn clicks or enquiries, the pages other sites link to, and the guides that answer real questions. Those are the pages a rebuild must protect.

Deleted pages are a common cause of lost traffic. When Tendou began work with Ang Brothers Funeral Services, two of the site’s largest guide pages had been removed while Google still listed them. The condolence money guide was rebuilt at its original address in August 2026 and recorded 65 Google clicks in August and 138 in September in Singapore, after 0 in July. It had earned 120 in March, so this was recovered demand, not new demand. The full record sets out the limits.

Map each old address to the single new page that best replaces it, and redirect it permanently. Sending every old address to the new home page is a shortcut that discards what each old page ranked for.

We have made that mistake ourselves. When Funeral Home Team moved to a new domain, a single rule sent every old address to the new home page from 5 August 2026, even though a page-by-page map had been prepared in July. Page-to-page redirects replaced it on 25 August. That record states the gap plainly.

After launch, update internal links so they point straight at the new pages rather than through redirects, and keep redirects to a single hop. Old image and file addresses need the same care: on Welo Chiropractic’s migration, 133 broken image addresses and 378 redirects from older addresses were repaired on 30 September 2026, five weeks after the move. That record shows the search figures from the same period.

When the domain changes, keep the old domain registered and redirecting, verify both domains in Search Console and use its change of address tool. Four Solutions filed its change of address from fourpestsolutions.sg to foursolutions.sg on 29 August 2026, alongside the redirects.

Update the website on your Google Business Profile, directory listings and social profiles. Funeral Home Team’s profile still pointed to the old domain until 5 September 2026, a month after the move.

Email often runs on the old domain. Confirm who owns the domain, the DNS and the mailboxes before anything is switched.

Pages that already rank should keep their address, their main heading and the substance of their answer unless there is a reason to change them. Improve them after launch, one at a time, so the effect can be measured.

Carry over the facts a customer and an AI answer rely on: services, prices where you publish them, locations, hours, licences and contact details. Structured data that described the business on the old site should be rebuilt on the new one.

Compare equal date windows before and after launch, for the whole site and for the pages you marked as important. A short dip while Google processes redirects is common. A dip that continues on specific pages points to a missing redirect or a lost answer.

Be careful with comparisons that start at launch. Funeral Home Team’s new domain moved from 2 Google clicks to 124 between equal 28-day windows in July and September 2026, but the earlier window covers the new domain’s first weeks and the old domain’s traffic was never measurable. That is a new site gaining visibility, not proof the move lost nothing.

Send the current website, the platform and domain details and what you want the new site to do. We will inventory what earns traffic now and agree the redirect and launch plan before quoting the build.

Website design and development ↗
Combined SEO, AEO and GEO in Singapore ↗
Ang Brothers record ↗
Funeral Home Team record ↗
All Insights ↗

Published 10 October 2026. Written by Brayden Tan, Tendou. Figures are dated observations from named sources; none is a forecast or a guarantee.