From launch to
124 clicks in 28 days.

The business ran a Squarespace site at funeralhometeamsg.com. Tendou rebuilt it on WordPress at a new domain, funeralhometeam.sg. Tendou had no Search Console access to the old domain, so the traffic it carried before the move cannot be measured and is not part of this record.

• July 2026. Eighteen existing blog posts were migrated with an old-to-new address map, and the new site went live. Search Console recorded its first impressions for the new domain on 11 July.
• 5 August. The old domain was moved to Cloudflare. At first, a single rule sent every old address to the new home page.
• 16 to 17 August. Service pages were linked from the guides, cost and comparison pages were separated, and call and WhatsApp taps were tracked.
• 25 and 29 August. The single rule was replaced with page-to-page redirects, and the Buddhist and Taoist addresses were mapped.
• 5 September. The Google Business Profile website was changed to the new domain.
• 4 October. Three guides were corrected against ICA and NEA sources.

Equal 28-day Search Console windows: 27 June to 24 July and 26 August to 22 September 2026. Clicks moved from 2 to 124, impressions from 7,475 to 31,957 and average position from 71.03 to 28.85. The new domain only began receiving impressions on 11 July, so the earlier window covers its launch weeks, not a mature site.

The next 28-day window, 6 September to 3 October, recorded 113 clicks, 29,480 impressions and an average position of 26.96. On 13 September, Funeral Home Team was not on Google’s first page for “funeral services singapore” and was not named in three Google AI Mode checks.

AI answers and Google Search results are reported separately and never combined into one score. Read the full measurement method ↗