Better foundations for Google.
Clearer evidence for AI.

A disappointing report does not by itself prove an agency did poor work. We first distinguish irrelevant impressions, useful clicks, tracking gaps, enquiries and the actual changes delivered.

1. Before you enquire: send the public website and priority service/location. Tell us what you expected and what concerns you. No password or confidential analytics upload is required.
2. After scope and access are agreed: use delegated accounts for the website, Search Console and Analytics as needed. Your business should retain control of its domain, hosting, analytics and business assets.
3. Preserve useful work: inventory important URLs, redirects, content, enquiry routes and tracking before changing anything. Do not delete pages or cancel the incumbent's hosting just to start over.
4. Agree the implementation: redesign if needed, technical repairs, buyer-intent pages, internal links and AI evidence. Define the service, questions and reporting windows in the quote.

Agency handover checklist · How to check agency results · Protect traffic during a redesign

SEO

Improve crawlability, indexing, page relevance, internal links and search performance for the services customers already look for.

AEO

Structure direct, useful answers around customer decisions so answer engines can extract and understand the information.

GEO

Strengthen service evidence, entity consistency and source-worthy pages so generative systems have better support for naming and citing the business.

We audit the site and current visibility, agree the service and market priorities, change the relevant pages, correct technical blockers and create missing evidence-led content.

We then check Google Search Console and repeat the same buyer questions across ChatGPT, Google AI, Gemini and Perplexity.

Lower average position is better in Search Console. More impressions do not automatically mean more qualified clicks. An AI name is not an owned-site citation. We preserve those distinctions in every report.

Review Tendou's published evidence and limitations ↗

A combined project reports Google Search performance and AI answer observations separately. See how three platforms answered the same buyer question on one date, or download the evidence worksheet to record your own checks before enquiring.

A first agreed scope is one service, one market and the buyer questions attached to that service. In practice that means the service closest to your revenue, the pages a customer actually lands on, and the handful of questions a buyer would really type or ask out loud.

Inside that scope Tendou agrees which page owns each decision, writes the answer on that page, resolves competing answers on existing pages, adds the service facts a buyer needs before making contact, and addresses identified crawling and indexing barriers within the agreed scope. The same questions are then repeated on the same platforms so a later check is comparable.

Websites, business systems and CRM are separate Tendou services, scoped and quoted separately. They are not included here unless agreed.

The first brief names the products or services, real markets, pages that own them and the evidence available to support them. Website access, approved facts and contact routes are checked before implementation. Existing design and working customer journeys remain part of the release checks.

The agreed return should distinguish diagnosis, published changes and subsequent observations. New buyer guides are useful when they answer a distinct question; they are not a substitute for repairing the page that already receives relevant impressions.

Each discipline has its own dedicated service page: AEO for buyer-answer structure, GEO for entity evidence and source coverage and AI SEO for technical search and AI discovery. Use the agency comparison guide to evaluate providers, or cost and scope for what changes a quote.

A report records Google clicks separately from AI mentions and source links. A contact-button event is an action, not a confirmed enquiry. Your sales or booking records are needed to establish the business outcome.