277 → 1,172
Google clicks.

Fresh final Search Console totals retain the original pre-work baseline: 30 May to 26 June 2026 against 29 September to 26 October 2026. Both are 28-day windows, all countries, web search. Clicks moved from 277 to 1,172, impressions from 54,437 to 98,014, and average position from 28.83 to 10.60.

This is not uninterrupted recent growth. The immediately preceding 28 days, 1 to 28 September 2026, had 1,198 clicks. The latest 1,172 is 2.2% lower than that window. Comparing with the pre-work baseline and comparing month on month answer different questions.

Read the final API totals and exact date windows ↗

These figures do not establish enquiries, revenue or Tendou as the sole cause. The older 805-click record and its original screenshots remain below as dated history, not as the current window.

Singapore Google clicks fell from 788 in February to 257 in June 2026. Our diagnosis at the start, which was a judgement and not a proven cause, found two of the site’s largest guide pages deleted while Google still listed them, and many near-duplicate pages competing for the same searches, including twelve pages for “buddhist funeral singapore”.

• Late June 2026. Tendou’s first recorded live work was on 27 June, from the job notes. Search Console control was confirmed on 2 July.
• 8 to 9 August. The condolence money guide was rebuilt at its original address, and eleven services were added to the Google Business Profile.
• 15 August. Forty-three redirects were collapsed to a single hop each; a crawl found no broken internal links.
• 16 to 28 August. The 24-hour service page was repositioned, repatriation pages were consolidated, service headings were clarified and guides were linked to the matching service pages. Buddhist package pricing and structured data were added.
• After the comparison window. Further service-page and FAQ corrections on 24 September and a crematorium guide on 5 October. These cannot explain the comparison above, which ends on 6 September.

Equal 28-day Search Console windows, all countries: 30 May to 26 June and 10 August to 6 September 2026. Clicks moved from 277 to 805, impressions from 54,437 to 80,707 and average position from 28.83 to 19.96. Singapore alone moved from 229 to 710 clicks over the same windows.

The path was uneven. The four weeks from 27 June to 24 July had 381 clicks at an average position of 39.16, worse than the starting position. A later equal 28-day comparison, 27 August to 23 September, recorded 1,119 clicks at an average position of 13.50.

The restored condolence money guide earned 0 recorded clicks in July, 65 in August and 138 in September 2026 in Singapore. It had earned 120 in March, so this is a recovery of earlier demand, not new demand. Bing recorded 199 AI citations of the site between 10 August and 8 September 2026, 124 of them for that guide.

AI answers and Google Search results are reported separately and never combined into one score. Read the full measurement method ↗