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Apex Maids · Singapore · domestic helpers

Named for specific
hiring needs.

Apex Maids is a Singapore maid agency whose new website went live on a new domain in August 2026. This record shows where AI answers named it, the Search Console figures since launch, and the questions where answers moved the other way.

Market SingaporeSector domestic helpersRecord AI answer recordPeriod 10 August to 6 October 2026 · updated 10 October 2026
The problem

A new domain,
no search history.

The previous website carried template text from an unrelated business and no structured data. The new site at apexmaids.sg started with no search history: Search Console recorded its first impressions on 10 August 2026. The founder wanted Singapore-wide discovery rather than only the agency’s neighbourhood.

What changed

Dated work,
from the change log.

  • 16 to 25 August 2026. Redirects, WhatsApp and call attribution, structured data, sitemap, an entity profile and enquiry events.
  • 29 August to 5 September. Pages for Indonesian, Myanmar, Filipino and Mizoram helpers, and the agency’s legal identity in structured data.
  • 15 to 18 September. A search pass on 21 priority terms, a six-page release, a corrected Maps listing link, an interview checklist and the replacement terms.
  • 23 to 27 September. Thirty-four buyer questions answered as FAQs and services added to the Google Business Profile.
  • 2 to 8 October. Singapore-wide structured data, a grant and levy guide and a quotation guide. These postdate the figures below.
The record

Named for specific
hiring needs.

ChatGPT answer on 17 September 2026 listing Apex Maids for transfer helpers with an Apex Maids source chip
ChatGPT, 17 September 2026.

On 17 September 2026, ChatGPT named and cited Apex for questions about hiring transfer maids and helpers for infant care, and Perplexity named it for elder care. On 18 September ChatGPT named and cited it for Indonesian, Myanmar, Cambodian and Mizoram helper questions. On 5 October ChatGPT named and cited it for Myanmar helpers and infant care.

Google Search Console comparison for apexmaids.sg, 8 September to 6 October 2026 against 10 August to 7 September 2026
Search Console, all countries, web. Captured 10 October 2026.

Equal 29-day Search Console windows in Singapore: 10 August to 7 September and 8 September to 6 October 2026. Clicks moved from 10 to 47, impressions from 2,934 to 4,378 and average position from 62.8 to 37.5. Across all countries, shown above, clicks moved from 12 to 49. The first window is the new domain’s launch month, and most clicks come from searches Google does not disclose or from the business name.

Moving the other way

Where answers
did not hold.

A recheck of the transfer maid question on 25 September 2026 did not name Apex on ChatGPT or Perplexity. On 7 October, Perplexity’s answer to the same question named a different agency with a similar name, with Apex’s page only among the sources. Search impressions for the transfer maid page fell from 734 to 22 between the two windows. The general “best maid agency” question has not named Apex in any check.

Reading the result

Named is not
the same as cited.

Named

The answer explicitly identifies the business. On its own this does not establish a citation to the business website.

Cited

The answer links to the business website as a source. A source citation is not the same as a recommendation.

Not mentioned

The completed answer does not name the business. This describes the observed sample, not every possible question.

Unavailable

A blocked or incomplete check stays unknown. It is never reported as a failure or as a negative result.

AI answers and Google Search results are reported separately and never combined into one score. Read the full measurement method ↗

Limits

What this record
does not establish.

Single dated runs; AI answers change between checks. Analytics recorded 21 contact taps between 25 August and 7 October, 3 of them from AI assistants; taps are not confirmed enquiries. The agency had two Google reviews at the time of writing.

Search results and AI answers change. Nothing on this page is a guaranteed result, a permanent ranking or a promise of a future recommendation. Clicks are not enquiries, bookings or revenue, and no figure here attributes a business outcome to Tendou alone.

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