Track the questions
that bring enquiries.
The questions you check in ChatGPT, Gemini, Google AI and Perplexity decide what your AI visibility report can tell you. Choose them from the moment before a customer contacts you, not from a keyword tool alone.
A buyer question,
not a topic.
A useful question is one a customer asks shortly before they choose who to contact. It names the need, the place and often a constraint: “Which maid agencies in Singapore help families hire a helper for infant care?” is a buying question. “What is a maid agency?” is a research question that rarely leads straight to an enquiry.
Write down how your customers actually phrase their first message to you. WhatsApp enquiries, call notes and quotation requests usually contain the service, the location and the reason they need help now. Those three parts are the skeleton of a good question.
Keep one question per buying decision. Five rewordings of the same need make a report look busier without telling you anything new.
Keep a question only
if it passes all four.
It leads to a choice of provider
Someone asking it is comparing businesses, not learning a definition.
You really sell it, there
The service and the market are ones you serve today. A question for a district or a treatment you do not offer produces a result you cannot use, and pages written to chase it can mislead customers.
A page on your site owns the answer
One page should answer the question directly with the facts a buyer needs: what is included, where, for whom, and how to start. If no page does, that gap is the first piece of work.
It can be repeated unchanged
The same wording, platform and context must be reused at every check. A question that has to be rewritten each month cannot show change.
Search Console first.
Then your inbox.
Google Search Console shows the queries that already show your pages. Those are real searches, not estimates. For tendou.ai, the Search Console data read on 10 October 2026 showed that the queries with the most impressions were agency searches such as “aeo agency singapore” and “geo agency singapore”, while almost every click went to the home page. That told us where buyers were already looking and that our service pages were not yet winning the click.
Google’s autocomplete is a second, free signal of how people phrase a need. It gives no volumes, so use it to choose wording, not to forecast traffic.
Your own enquiries are the third source and often the best one. A question taken from a real customer message is far more likely to reflect a buying decision than one invented in a meeting.
Small, fixed
and dated.
Eight to twelve questions per market is enough for most service businesses. Record each check with the exact question, the platform, the date, whether your business was named, and whether your own website was cited as a source. Those are different results: a name in the answer is not a link to your site.
An answer that did not load, was blocked or was cut off is unknown. It is not a failure and should never be counted as one.
Do not swap a question after a disappointing result. Tendou keeps 32 locked questions for its own business across Singapore, Malaysia and the United States, each checked on ChatGPT, Gemini, Google AI and Perplexity, and the wording only changes when the offer itself changes. Our measurement method explains the record format.
Specific questions
show more.
Smaller businesses are more often named for a specific need than for a generic “best” question. On 17 September 2026, ChatGPT named and cited Apex Maids for questions about hiring transfer maids and helpers for infant care, while the general maid agency question did not name Apex in that check. A recheck of the transfer question on 25 September did not name Apex on ChatGPT or Perplexity. The full record keeps both results.
Welo Chiropractic was named by Google AI for “pediatric chiropractor kl” on 18 September and by Gemini for “baby chiropractor kuala lumpur” on 19 September. That record also lists the questions where the practice was not named.
The lesson is not that specific questions guarantee a mention. It is that they show which needs your evidence supports, and that answers change between checks.
A mention is not
an enquiry.
A named answer, a Google click and a customer message are three different events. Report them separately. Clicks come from Search Console. AI mentions and citations come from saved answers. Enquiries come from your own contact channels.
Tag the contact route with the page it came from. On tendou.ai, every WhatsApp and email link adds the source page to the message, and contact taps are counted by channel. That is how a question can eventually be linked to a real conversation instead of a guess.
Review the panel on a fixed schedule, such as 14 and 28 days after a change, and compare only identical questions.
Choose your questions
with us.
Send your website, the service closest to your revenue and three real customer messages. We will propose a locked question panel and the page that should own each answer before quoting any work.
Combined SEO, AEO and GEO in Singapore ↗
SEO, AEO and GEO in Malaysia ↗
How we measure AI mentions and citations ↗
The Singapore audit approach ↗
All Insights ↗
What’s holding
your business back?
A website that needs work. Customers who can’t find you. A team running on spreadsheets and messages. Start there.